WACOM - I CREATE

How then could we reaffirm Wacom as the leading creative tablet brand that all aspiring and current creatives should use and continue using as their creative tool of choice?

Wacom is the brand synonymous with creativity. We want to inspire the new generation of creatives to reach their potential. We want to place Wacom at the centre of success stories
to these creatives, and tell them that:

“With the Right Tool, You can Create a Powerful Masterpiece.”

With this creative platform, we wanted to put real customers at the heart of our communication campaign and touch points.​​

​​We used Wacom SEA’s Facebook and Instagram pages to communicate our campaign to their existing audience with organic content and target new audiences with Facebook and Instagram ads.​​

The campaign was timed to launch in conjunction with their first-ever official ​e-tail stores on Lazada and Shopee resulting in a 91% increase in sales revenue (results over 3 moths sales data vs. previous period). And Wacom ranked #5 as Shopee’s best selling brand for computers & laptop brands.

The campaign was awarded a Gold and a Finalist in MARKies Awards Singapore 2020, and a Gold and a Silver in Marketing Excellence Awards 2020,